BBC Connected Red Button
Stereo were tasked with the challenge of producing a short film that would be engaging and inspiring, that could act as a guide to potential users. The film had to communicate the main audience benefits of the service, the user journeys as well as what you need to access the service. It was essential to portray ‘a richly featured yet powerfully simple service.’
The film was used as a presentation piece at various BBC Connected Red Button launch events, as well as an online information tool, and sits within the Virgin Tivo toolbar.