The 5 channels of CCTV News International just moved into their new iconic headquarter in Beijing. Along with the move, CCTV News Int’l wanted to position itself as a global news provider targeting to the developing countries and an audience interested in China all over the planet.
We were asked to create a new brand image and to unify the on-air graphics of the international & foreign language channels based on the core values of CCTV News: Internationality, Balance and Multi-perspective. The package includes news graphic, idents and several format packages.
The philosophy is represented by the „CCTV Sphere“, a stylized globe with 2 shapes in permanent and balanced motion. With red and gold color as reference to China. The „CCTV Sphere“ is the key visual throughout the various elements.
Creative Director: Martin Kett
Design & Animation: Markus Feder, Prophecy FX, Tobias Szabo, Maria Regenspurger, Christiane Scheibe, Motoscope GbR, Prophecy FX, Kay Tennemann, Patrick Becher, Rupert Maurer
Executive Production: Flint Skallen
Music: Stephen Arnold Music