NHL Winter Classic Promo



2D / 3D Animation
Keying, Rotoscoping & Compositing

Goal: Promotion for the Winter Classic, a New Year’s Day tradition which aired on NBC, and the Canadian CBC and RDS channels. Developing into a major part of the 2011 brand, the elements were repurposed and expanded for the pre-game video on NBC, as well as the Scoreboard Open for the Heinz Arena.

Challenge: An ethereal segment to make the holiday hockey event special – built with less-than-optimal footage, shot without specific consideration for the final product.

Solution: A snowstorm! Then a lot of rotoscoping, keying, retouching and extensive color correction to drop the players into the middle of the winter.

http://www.nhl.com/ice/page.htm?id=62665
http://www.satellitetv-news.com/nbc-sports-2011-bridgestone-nhl-winter-classic-coverage-the-most-watched-winter-classic-ever/

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