2D / 3D Animation
Keying, Rotoscoping & Compositing
Goal: Promotion for the Winter Classic, a New Year’s Day tradition which aired on NBC, and the Canadian CBC and RDS channels. Developing into a major part of the 2011 brand, the elements were repurposed and expanded for the pre-game video on NBC, as well as the Scoreboard Open for the Heinz Arena.
Challenge: An ethereal segment to make the holiday hockey event special – built with less-than-optimal footage, shot without specific consideration for the final product.
Solution: A snowstorm! Then a lot of rotoscoping, keying, retouching and extensive color correction to drop the players into the middle of the winter.