NZ Herald “150 Years”

We recently teamed up with DraftFCB to create an animation piece to commemorate 150 years of The New Zealand Herald. The difference with this project was that it needed to be filmed playing back on the Herald’s newspaper printing press. The problem with a printing press is that it’s just a continually running piece of paper – unlike a film projector or flip book that pauses momentarily on frames. We had to create proprietary hardware for our camera that uses light to detect each frame of animation. Here’s a ‘behind the scenes’ that was made by DraftFCB during shooting that explains the technical process:

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