Y&R Colombia / Microsoft / FIFA 14

FIFA, the most famous soccer video game in the world, comes this year with great news for Colombia. It now has the Colombian Soccer League. In order to communicate this Y&R Colombia took over the match with more fans. During the transmission we replaced the live footage with takes of the game FIFA 14, recreated live by the best gamers in the country. This way everybody in Colombia now knows that FIFA 14 has their official soccer league.

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